University of California

As part of its ongoing public outreach, the University of California launched a statewide 24-stop advertising campaign that put a spotlight on UC’s impact and its roots in the university’s public identity. Built around the concept of “the power of public,” the campaign highlighted how the university’s work in research, health care and education benefits California and the world in tangible ways. I was responsible for pitch graphics, final graphic design, print production, and print application.