Malibu Island Spiced

At the Malibu Island Spiced launch event, the brand capitalized on the young, female target’s fascination with selfies with a custom braid bar. Freshly styled New York socialites were incentivized to snap and share photos on Instagram and Facebook. I created pitch graphics, final graphic design, print production, participated in location scouting, coordinated with specialty printers, and oversaw the on-site install of graphic elements.