GAP - Be Bright NYC

The “Be Bright NYC” campaign to promoted the remodeling and opening of The Gap’s flagship store in New York City. The campaign’s strategy included a visual takeover of Herald Square with, branded umbrellas, tables, chairs and barricades, street teams handing out free colorful totes and a month of engaging in-store happenings that created window theatre and drew in traffic, including portraits that were simulcast in Times Square, a community art wall and complimentary nail decals and shoelace changes. I worked on pitch graphics, provided final graphic design and illustration, produced printed elements and worked with vendors to create stretched walls, stickers, and CnC manufactured props, and finally oversaw the installation of all graphic elements.